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DirectAI

Owned & Operated by DSG

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Smarter Insurance Direct Marketing — Powered by DSG

DirectAI is the analytics and AI engineering arm of DSG (Japan). We embed analytics and AI across mail campaigns, call centers, online applications, and SMS to lift conversions, reduce risk, and accelerate growth.

Segmentation

Predictive models prioritize high-propensity prospects for mail & telemarketing.

QA & Compliance

Speech analytics auto-flags risk and supports audits.

Agent Coaching

Real-time prompts and scorecards shorten ramp-up time.

Adaptive Statistics

Self-adjusting campaign monitoring system for improved client satisfation.

DirectAI — owned & operated by DSG

DirectAI was created to strengthen DSG’s leadership in insurance direct marketing. We fuse advanced analytics with modern AI to make every touchpoint more efficient, personalized, and compliant.

  • AI strategy and model development tailored to direct insurance sales.
  • Streamlined quality assurance.
  • Rapid experimentation with measurable uplift in response and conversion.
100%
developed in-house
100%
calls analysed for script improvements
24h
Insight→Action

AI in DSG’s Call Center: Quality Assurance & Training

We apply speech analytics and conversation intelligence across our calls to raise quality and protect customers.

Automated QA & Compliance

Transcribe and analyze calls to detect disclosures, consent, and potential risk phrases; auto-generate evidence for audits.

Agent Coaching & Training

Personalized scorecards, next-best-action prompts, and targeted micro-lessons to close skill gaps faster.

Playbook Compliance

Scenario detection (e.g., senior customers, cancellations) to trigger mandatory scripts and guidance.

Voice Information Input — Web Form

In order to provide a more convenient online application form for elderly people who are unfamiliar with entering information online, we obtained a patent (Patent No. 7319639) for the development of a web application form with a "voice information input" function that utilizes voice recognition AI. 

  • Easier input process.
  • Reduced risk of human error.
  • Better customer experience.


Featured in Hoken Mainichi Shimbun, October 30, 2023

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AI & Analytics Across Every Direct Marketing Channel

From prospecting to policy issuance, DirectAI supports DSG across mail, call center, online applications, and SMS.

📮

Mail Package Campaigns

  • Propensity & LTV segmentation
  • Control/test cell design
  • Creative & copywrite optimization
🎧

Call Center

  • QA & compliance analytics
  • Agent coaching & prompts
🌐

Online Applications

  • Intelligent forms & validation
  • Voice information input
💬

SMS

  • Right-time delivery windows
  • Next-best-message selection

Outcomes that Matter

+22%*
Form completion rate
100%
Of sales QA enhanced by AI
< 24h
Insight-to-action cycle

*Average metrics. Exact results vary by campaign and product, and target audience.

Security, Privacy & Compliance

  • 🔒 P-Mark certified (DSG)
  • 🔒 Data residency in Japan and vendor due diligence
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Contact DirectAI

Ready to modernize your insurance direct marketing? Let’s talk about data, models, and real business outcomes.

Head Office
Level 5, Nomura Real Estate Development Nishi-Shinjuku Joint Building, 8-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023 Japan